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Why it’s never a good idea to avoid a journalist’s questions

In Media Training by Steve Hemsley

Defence secretary Gavin Williamson discovered on Good Morning Britain why avoiding the question during a media interview is the wrong approach to take. Politicians have employed this tactic for years, yet it annoys the hell out of those conducting the interview and anyone watching or listening. Few people would have expected presenter Richard Madeley to be the one to hold …

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Making the most of the media

In Media Training by Steve Hemsley

Master the art of communication to boost your sales By Delyth Hughes and Steve Hemsley PR in its most basic form is all about communication with your customer and clients. If you don’t communicate with people outside of your business, how will they know you exist? Your web site can tell them all about you – but if they can’t …

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Why you are never talking to the journalist during a media interview

In Media Training by Steve Hemsley

Many people have a phobia about talking to journalists. That’s understandable I suppose. Well, here’s some words of comfort…you are never talking to a journalist. Strange comment I hear you cry when a reporter is in front of you with a notebook or microphone asking you questions. Who else are you talking to? You are always talking to the journalist’s …

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Why a media opportunity is a business opportunity

In Media Training by Steve Hemsley

Don’t be scared of the media…just be prepared to tell your story to journalists and be confident. ▪ A media interview is an opportunity to change perceptions of you, your company or your industry. What frustrates you about how some people view your business? Why are you not winning every sales pitch? When discussing industry topics for an article think of relevant …

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Why journalists need you to be great storytellers

In Media Training by Steve Hemsley

Being able to tell a story during an interview with a journalist is crucial to engage with the reporter and ensure your messages are conveyed effectively. Not only does talking about real-life client or customer examples or case studies make your interview more interesting and engaging, it tells the journalist that you are someone they should talk to more often. …