You are talking to the journalist's readers, viewers and listeners in any media interview - not to the reporter

Why you are never talking to the journalist during a media interview

In Media Training by Steve Hemsley

Many people have a phobia about talking to journalists.

That’s understandable I suppose.

Well, here’s some words of comfort…you are never talking to a journalist.

Strange comment I hear you cry when a reporter is in front of you with a notebook or microphone asking you questions. Who else are you talking to?

You are always talking to the journalist’s audience.

It is the people who will read, hear or see what you say who you are communicating with.

One piece of advice is to think of your media interview as a presentation.

Picture in your mind all the readers, viewers or listeners sitting in a room or football stadium looking at you.

When you are talking to a journalist you are in fact talking to them. The journalist is simply representing his readers or viewers because they cannot all fit in your office or the TV/radio studio.

So, if you were presenting to thousands of people in your target audience what would be your message to them today? Also, what tricky questions might they ask you during the Q&A session at the end? It is likely the same questions will come from the journalist.

By Steve Hemsley
Media Trainer. Journalist. Presenter. Dir @ soft skills experts Hendrix & S&A Publishing (Care Home Management magazine)

To find out more about my media training sessions for companies of all sizes please get in touch or call me on 0189 2519504 / 07816329970